An Analytical Study On The Effect Of Interactive Marketing On Consumer Behavior

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The primary goal of the SEO initiation phase, which consisted of keyword stuffing and backlink building, was to increase visibility in search engine result pages ( SERPs ). However, as search engine algorithms became more sophisticated, relevance and user engagement started to take precedence over trickery. ...........................

This statement is supported by experimental research. When exposed to interactive marketing strategies as opposed to conventional methods, subjects in one important study showed higher levels of engagement and ultimately a pronounced increase in product purchases. This study's key finding suggested that interactive marketing promoted consumer exploration and curiosity, which had a positive impact on behavioral intent. ...........................................

Additionally, recent statistical data from an examination of e-commerce activities shows that websites using interactive features reported significant increases in metrics for consumer engagement, such as page views, page duration, and return visits. Even more intriguing, these websites showed that using interactive features improved overall sales performance. ..........................................

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