An Empirical Analysis Of The Effect Of Digital Advertisements On SMEs
Online branding campaigns are thought to be a multi-faceted effort that includes elements like brand awareness, brand image, and brand reputation in order to influence customer purchase decisions. These relationships and interactions create a complete mental image of the brand in consumers ' minds, which then has an effect on their purchasing decisions. Organizations are gradually moving away from merely eye-catching branding strategies to more strategic, value-centric approaches in order to create a credible and personally appealing image in consumer cognition after realizing this influence. ...........................................
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The emphasis on developing effective online branding has significantly increased among organizations in the current era, which is characterized by an intensifying digital business environment. The acknowledged importance of such branding in influencing customer purchase decisions can be blamed for this recent interest. An investigation into this nexus has significant relevance and impetus for modern business entities given its many dimensions. ...........................
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