User:EugeneGranier04

By the turn from the 20th century, amateur advisors and publications were increasingly challenging the monopoly the large retail companies had on home design. English feminist author Mary Haweis wrote several widely read essays within the 1880s through which she derided the eagerness that aspiring middle-class people furnished their houses in line with the rigid models wanted to them through the retailers.[10] She advocated anyone adoption of an particular style, tailor-made to the person needs and preferences in the customer:

"One of my strongest convictions, and one on the first canons of fine taste, is our houses, much like the fish’s shell along with the bird’s nest, will need to represent our individual taste and habits.
The move toward decoration being a separate artistic profession, unrelated to your manufacturers and retailers, received an impetus while using 1899 formation with the Institute of British Decorators; with John Dibblee Crace since it's president, it represented almost 200 decorators throughout the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, which often 10 were women. Rhoda and Agnes Garrett were the very first women to teach professionally as interior designers in 1874. The importance of their work towards design was regarded at that time as over a par achievable of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their applying for grants artistic home design to a wide middle-class audience.[12]

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