User:JulienneCockle

By the turn from the 20th century, amateur advisors and publications were increasingly challenging the monopoly which the large retail companies had on home design. English feminist author Mary Haweis wrote a few widely read essays inside the 1880s during which she derided the eagerness that aspiring middle-class people furnished their houses in line with the rigid models provided to them with the retailers.[10] She advocated the consumer adoption of any particular style, tailor-made to the consumer needs and preferences in the customer:

"One of my strongest convictions, and one with the first canons of excellent taste, is always that our houses, such as the fish’s shell and also the bird’s nest, need to represent our individual taste and habits.
The move toward decoration to be a separate artistic profession, unrelated for the manufacturers and retailers, received an impetus using the 1899 formation from the Institute of British Decorators; with John Dibblee Crace becasue it is president, it represented almost 200 decorators throughout the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, which often 10 were women. Rhoda and Agnes Garrett were the very first women to learn professionally as decorators in 1874. The importance of their develop design was regarded during the time as over a par with this of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their applying for grants artistic home design to a wide middle-class audience.[12]

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