User:TraciLowerson7

By the turn from the 20th century, amateur advisors and publications were increasingly challenging the monopoly that this large retail companies had on interior planning. English feminist author Mary Haweis wrote several widely read essays from the 1880s by which she derided the eagerness which aspiring middle-class people furnished their houses good rigid models agreed to them through the retailers.[10] She advocated anyone adoption of any particular style, tailor-made to the average person needs and preferences on the customer:

"One of my strongest convictions, and one in the first canons of fine taste, is our houses, such as fish’s shell and also the bird’s nest, need to represent our individual taste and habits.
The move toward decoration like a separate artistic profession, unrelated on the manufacturers and retailers, received an impetus using the 1899 formation in the Institute of British Decorators; with John Dibblee Crace since it's president, it represented almost 200 decorators across the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, ones 10 were women. Rhoda and Agnes Garrett were the very first women to learn professionally as interior designers in 1874. The importance of their develop design was regarded at that time as over a par with this of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their applying for grants artistic design to a wide middle-class audience.[12]

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